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VitalBytes Podcast

Jan 29, 2017

From Joseph Grenny: Sometimes, we’re naive about what shapes our choices. Small cues nudge us in ways we grossly underestimate.

The fifth and sixth sources of influence — structural motivation and structural ability — use space, data, cues, tools, processes, and other environmental factors to influence others....


Jan 22, 2017

From Joseph Grenny: Sometimes strategic and economic motivators fail. When that happens, we need to harness the power of social motivation to influence change.

See how one government agency used social motivation to get drivers to change their behaviour.

Learn more at


Jan 15, 2017

From Joseph Grenny: No matter how motivated people are to change their behaviour, they can’t if they don’t know how.

As influencers, we love to motivate people, but what about the question of ability? Can we honestly expect people to make positive changes in their lives if they haven’t yet developed their...


Jan 9, 2017

From Joseph Grenny: Why does junk food taste so good? Why is watching a movie so much more fun than working out?

Well, social scientists would call these personal motivation problems. And in these problems, the good behaviour feels bad and the bad behaviour feels good.

Isn’t that the issue with almost every problem...